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B Day
Essex High School
2 Educational Dr. Essex Jct., VT 05452 | (802) 879-7121

Marketing and Management

COURSE OBJECTIVES :

A SOLID LOOK AT THE BUSINESS SECTOR IN OUR CAPITALISTIC SYSTEM. THE FOLLOWING POINTS WILL BE HIGHLIGHTED: BUSINESS START-UP, MAXIMIZING PROFITS BY IMPROVING MANAGEMENT & MARKETING SKILLS, AND BEING ABLE TO ANALIZE THE BUSINESS OPERATION IN RELATIONSHIP WITH THE ECONOMY. THIS COURSE IS ALSO DESIGNED FOR THE STUDENT WHO IS LOOKING TOWARD A FOUR YEAR BUSINESS ADMINISTRATION COLLEGE DEGREE.

I. BASIC ECONOMICS:

* ECONOMIC SYSTEMS
* POSITIVES & NEGATIVES OF CAPITALISM
* THREE BUSINESS STRUCTURES AND THEIR POSITIVES & NEGATIVES
* FRANCHISE

II. BUSINESS TERMINOLOGY / PRINCIPALS:

* INCOME / COST / EXPENSE
* GROSS & NET PROFIT / LOSS
* SUPPLY & DEMAND RELATIONSHIPS
* COMPETITION PRINCIPLES
* PRODUCT VS SERVICE BUSINESS

III. LETS BEGIN THE BUSINESS:

* RISK / HEDGING RISK
* MARKET RESEARCH
* DECISION: GO / NO GO
* START-UP CAPITAL

IV. LABOR & MANAGEMENT:

* HIRE WELL
* QUALITIES OF A GOOD EMPLOYEE
* THE PROCESS
* THE LABOR CONTRACT / SALARY & BENEFITS
* POSITIVE & NEGATIVE MOTIVATION
* NEGOTIATIONS

V. MARKET THE PRODUCT:

* KNOW THE CONSUMER
* ADVERTISING CONCEPTS / PYCHOLOGY
* GET & KEEP THE CONSUMER
* MEDIA: PRINT / RADIO / TV / ON-LINE

VI. FINANCIAL REPORTS / ACCOUNTING SYSTEM:

* FISCAL PERIODS
* BASIC ACCOUNTING SYSTEM
* INCOME STATEMENT / BALANCE SHEET
* EVALUATIONS / COMPARITIVE CHARTS
* SELLING THE COMPANY / GOODWILL

VII. POTPOURRI:

* GOING PUBLIC / I. P.O.
* USING THE BUSINESS AS AN INVESTMENT / RETIREMENT PLAN
* RESPONSIBILITY TO THE COMMUNITY / SPONSORSHIPS
* ETHICS

GENERAL CLASS STRUCTURE:

* LECTURE
* GUEST SPEAKERS / ONE PER UNIT
* POSITION PAPERS
* TESTS / ONE PER UNIT
* USE LOCAL BUSINESSES AS STUDIES

COMMUNICATION :

STUDENTS AND PARENTS ARE ENCOURAGED TO TALK WITH THEIR TEACHER WHENEVER THERE IS A CONCERN OR PROBLEM. THEY CAN BE REACHED BY PHONE AT 879-5537.